Farah is the no.1 UK manufacturer’s trouser brand, and now Drew Brady offer this brand in underwear and socks through an exclusive license agreement. Farah is a well loved brand name and is renowned for fit, quality and value; Farah has significant brand loyalty. Adding this to the skill and focussed expertise of Drew Brady will ensure that customers are satisfied for many years with Farah underwear and socks.

Currently, the US license holders, Perry Ellis have agreed an extension on the deal to manufacture and distribute these product categories throughout the United Kingdom and Republic of Ireland. The product is seen in many mainstream retailers and customer awareness is generating momentum in these relatively new product lines.

Using only the finest fibres for manufacture, these garments have durability and comfort. With the use of Purista®, Farah socks are kept fresher for longer by a special treatment for the promotion of hygiene and with the addition of Lycra in each of its styles, total comfort and stability will be experienced. Classic underwear styling is brought to the customer with special attention to fit as is expected of the Farah brand.

Retailers can be assured of high service levels and great sell through to match. This is one of the latest additions to the Ruia group and continues the strategy for top brand acquisition.


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